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The “geeks at Pingdom” ( used Google Insights (tagline “See what the world is searching for”) to determine which of twelve popular social networking sites are most popular in which country.

Link here:

Okay, I don’t actually find the regional popularity of social networking sites interesting (except that it’s one of those pieces of information I’d bring up in conversation to sound uniquely informed), but I did discover Google Insights through this article. You can filter volumes of searches by region, timeframe, and category.

This guy used Google Insights to conclude: “The more restaurants with sweet tea, the more Southern it was.”
Then this other guy brought up a good point when he wrote, “I wish that Google allowed us to normalize the data against something like the number of total searches made per state or the populations for each.”


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